Content Specialist

Lavvi is an established SaaS company with deep insurance expertise that’s been delivering financial services software to long-standing clients since 2007.

Our new flagship life insurance sales distribution platform helps insurance companies find more ways to sell online and maximizes digital distribution by making them easier to do business with.

With over 14 years’ experience selling insurance online, we combine our tech knowledge with niche experience navigating industry regulations to create effective sales solutions that generate more insurance company revenue. Through our omnichannel sales distribution platform, we help insurance companies reach more people, sell more policies, and safeguard more lives.

The calling

Our purpose is to inspire greatness. In ourselves, and in each other.

The mission? To deliver technology that empowers people to reach their highest potential.

Our vision is to offer the most user-friendly insurance sales distribution platform on the market.

About the team

Our marketing team is small but mighty. This past year we’ve focused on establishing a new brand and positioning to bring our new product focus to market.

We believe the #1 quality of a successful marketer is empathy. We don’t focus on selling our product and features, rather the benefits and outcome. We believe that when you educate the customer, they will make the best decision – so we assist to buy and seek to deliver maximum value in every interaction.

Reporting to the Head of Marketing, you’ll be working closely alongside sales, product, business intelligence, and digital marketing team members. Together we are working to develop a process-led department with a culture of science/experimentation.

Opportunities to make an impact

As our content specialist, you will become our rainmaker and will consider yourself our organization’s MVP all-star inbound sales rep.
Embark on a personal mission to out-educate our competition.
Humbly share insights about our industry, not our product.
Deliver an exceptional b2b content strategy that positions Lavvi as a credible thought leader and knowledgeable resource.
Deliver a content distribution strategy that drives maximum impact.
Oversee the development of content that fuels the entire sales journey, from awareness to expansion/renewal, strategically mapped to meaningful moments that matter.
Produce engaging visual content, including simple over-the-shoulder demos that show and not tell.
Leverage sales members and insights to produce content that listens.
Produce supportive content that helps customers with use cases.
Craft key high-value modular content that can be leveraged in multiple ways to extend impact.
Become customer-obsessed.
Nurture an ongoing intimate understanding of our products and mission.

About you

Like us, you are dedicated to reaching your highest potential.

You’re at your best when you work alongside other top performers. You are one of us: a humble hero driven to make the world a better place. You meet challenges head-on and inspire others to do the same.

You are high achiever who welcomes failure as opportunity for growth. You engage in healthy striving, which allows you to enjoy the journey as much as the outcome.

You are naturally inclined to work collaboratively with other teams and departments.

We know the right attitude is just as important as the right skills, that’s why culture fit is our top priority. To learn more about our culture, values and what makes a successful Lavvi team member, visit our website.

Your skills and experience

Demonstrated high-impact team player.
Skilled at working within a set brand voice and tone.
Comfortable with the unknown.
Range of experience working with promotional and educational content.
Adaptable and energized by fast-paced environments.
Possess the ability to ideate and execute quickly.
Outstanding written and verbal communication skills.
Experienced using data to perform analysis and make informed decisions.
Experienced in social media management.
Results-oriented.
Experienced or interested in small-scale video production.
Exceptional storyteller – whether in writing, image, or video.
Exceptional planning and prioritization skills.
Self-starter who proactively takes the lead and self-manages.
Gifted with the ability to bring vibrancy and simplicity to the boring and complex.
Thirst for continuous improvement, feedback, and education.
Previous insurance, startup, or B2B SaaS expertise is a strong asset.
Bilingualism (English/French) is considered an asset.
Undergraduate degree in a related discipline (i.e. journalism, public relations, marketing) plus three to five years’ relevant experience.

What we offer – your career accelerant

We provide the environment, challenges, and upskilling that will grow you as a leader or specialist. We attract and retain top talent by helping you springboard to the next stage of your career – whether with us or future opportunities. Our offering includes:

Above-average pay.
Opportunity to work alongside top performers.
Creative and flexible compensation packages.
Flexible remote work environment.
A meaningful mission.
Paid training opportunities.

Location

This position can be remote, hybrid, or working on-site from our local head office. Based in Moncton, NB, we have team members located coast to coast who are ready to welcome you.

Join us

Work with like-minded top performers. Rise to the challenge and join us today. Superstar candidates need apply at talent@lavvi.com.