{"id":1149,"date":"2024-09-17T12:04:00","date_gmt":"2024-09-17T15:04:00","guid":{"rendered":"https:\/\/lavvi.local\/top-3-takeaways-for-insurers-from-the-canux-design-and-user-experience-conference\/"},"modified":"2024-10-02T15:38:07","modified_gmt":"2024-10-02T18:38:07","slug":"principaux-enseignements-de-la-conference-canux-sur-le-design-et-lexperience-utilisateur","status":"publish","type":"post","link":"https:\/\/lavvi.com\/fr\/principaux-enseignements-de-la-conference-canux-sur-le-design-et-lexperience-utilisateur\/","title":{"rendered":"Principaux enseignements de la conf\u00e9rence CanUX sur le design et l\u2019exp\u00e9rience utilisateur"},"content":{"rendered":"\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-2 gb-2-col-wideleft\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\">\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p class=\"is-style-large-text\">Plus t\u00f4t ce mois-ci, notre conceptrice p\u00e9dagogique Lindsay McAuley a&nbsp;assist\u00e9 \u00e0&nbsp;la&nbsp;12<sup>e<\/sup>&nbsp;conf\u00e9rence annuelle CanUX \u00e0&nbsp;Ottawa. Sa mission ? Nous informer des derni\u00e8res \u00e9volutions en mati\u00e8re d\u2019exp\u00e9rience utilisateur, et ainsi am\u00e9liorer la conception des produits de notre plateforme de distribution.<\/p>\n\n\n\n<p>Que doivent les assureurs prendre en compte lorsqu\u2019ils cr\u00e9ent des exp\u00e9riences num\u00e9riques centr\u00e9es sur l\u2019humain, qui convertissent les consommateurs ? Si les assureurs veulent rester comp\u00e9titifs et r\u00e9pondre aux attentes des consommateurs et des conseillers, Lindsay souligne que la mise en \u0153uvre d\u2019outils num\u00e9riques pour optimiser l\u2019exp\u00e9rience utilisateur (UX) est cruciale. Voici ses principales conclusions&nbsp;:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.&nbsp;Conception centr\u00e9e sur l\u2019utilisateur&nbsp;<strong>:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donnez la priorit\u00e9 aux principes de conception centr\u00e9s sur l\u2019utilisateur pour vous assurer que les outils num\u00e9riques sont intuitifs et faciles \u00e0\u00a0utiliser pour les conseillers et les consommateurs.<\/li>\n\n\n\n<li>Menez des \u00e9tudes sur les utilisateurs, ou assurez-vous que le fournisseur de la plateforme m\u00e8ne des \u00e9tudes sur les utilisateurs, pour bien comprendre les comportements, les probl\u00e8mes et les attentes des consommateurs et des conseillers.<\/li>\n\n\n\n<li>Assurez-vous que les outils num\u00e9riques aient \u00e9t\u00e9 cr\u00e9\u00e9s \u00e0\u00a0l\u2019aide de personas pour repr\u00e9senter les diff\u00e9rents segments d\u2019utilisateurs, et adaptez les outils num\u00e9riques en cons\u00e9quence.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2.&nbsp;Conception accessible&nbsp;<strong>:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Veillez \u00e0\u00a0ce que les outils num\u00e9riques soient accessibles aux utilisateurs ayant des capacit\u00e9s variables afin d\u2019atteindre davantage de consommateurs du march\u00e9 interm\u00e9diaire, ainsi qu\u2019un \u00e9ventail de conseillers plus large et plus inclusif.<\/li>\n\n\n\n<li>Respectez les normes d\u2019accessibilit\u00e9 (par exemple,\u00a0WCAG) afin de livrer des outils utilisables par tous les individus.<\/li>\n\n\n\n<li>Cr\u00e9ez un texte alternatif pour les images et assurez la compatibilit\u00e9 avec les lecteurs d\u2019\u00e9cran.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;M\u00e9canismes de r\u00e9troaction&nbsp;:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Int\u00e9grez des boucles de retour d\u2019information afin de recueillir les commentaires des utilisateurs sur la facilit\u00e9 d\u2019utilisation des outils num\u00e9riques, tant pour les conseillers que pour les consommateurs.<\/li>\n\n\n\n<li>Veillez \u00e0\u00a0ce que vous ou votre fournisseur de plateforme recherchiez activement un retour d\u2019information et y\u00a0r\u00e9pondiez afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur.<\/li>\n\n\n\n<li>Menez des enqu\u00eates ou mettez en place des formulaires de r\u00e9troaction dans l\u2019application afin de recueillir l\u2019avis des utilisateurs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4.&nbsp;Tests&nbsp;continus&nbsp;et it\u00e9rations&nbsp;:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assurez-vous que vos outils num\u00e9riques aient \u00e9t\u00e9 d\u00e9velopp\u00e9s avec une approche it\u00e9rative afin de concevoir, tester et affiner les outils num\u00e9riques.<\/li>\n\n\n\n<li>Veillez \u00e0\u00a0ce que vous ou votre fournisseur de plateforme effectuiez r\u00e9guli\u00e8rement des tests de convivialit\u00e9 avec des utilisateurs r\u00e9els afin d\u2019identifier les domaines \u00e0\u00a0am\u00e9liorer.<\/li>\n\n\n\n<li>Assurez-vous que vous ou votre fournisseur de plateforme restiez agile et r\u00e9actif face \u00e0\u00a0l\u2019\u00e9volution des besoins des utilisateurs et aux avanc\u00e9es technologiques.<\/li>\n<\/ul>\n\n\n\n<p>En int\u00e9grant ces conseils, les assureurs peuvent am\u00e9liorer l\u2019exp\u00e9rience utilisateur de leurs outils num\u00e9riques, ce qui se traduira par une satisfaction et une fid\u00e9lit\u00e9 accrues des clients. Les strat\u00e9gies&nbsp;UX&nbsp;peuvent aider \u00e0&nbsp;r\u00e9pondre aux exigences du paysage actuel du monde de l\u2019assurance, tout en permettant aux assureurs de s\u2019adapter de mani\u00e8re transparente aux \u00e9volutions des attentes des utilisateurs et de la technologie.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-genesis-blocks-gb-column is-style-no-padding gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\">\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-1149","post","type-post","status-publish","format-standard","hentry","category-esprit-d-initiative"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Principaux enseignements de la conf\u00e9rence CanUX sur le design et l\u2019exp\u00e9rience utilisateur - 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