Laurence brings more than 10 years’ experience in product analytics to her role as Vice President of Product. She is known for her initiative and ability to deliver results. When she first joined Lavvi, she played an integral role in building the full product team from the ground up. She also played a key leadership role in pivoting Lavvi to a product-led organization.
Laurence is a skilled problem solver with a superpower for quickly finding the root problem and resolving it. Often faced with complex scenarios, she is always quick to spot the relevant patterns and issues. Working closely with compliance teams, she was able to ensure Lavvi’s platform is compliant in every unique jurisdiction, an accomplishment that was previously believed to be nearly impossible. Prior to her current role, Laurence worked as a Reporting Analyst for New Brunswick-based Rallye Motors Auto Group and as a Product Owner with NCM Associates, providing solutions and best practices to new and pre-owned automotive dealers and business operators.
Outside of work, Laurence enjoys exploring the outdoors, cooking elaborate dishes and spending time with her family. She is bilingual in French and English.
Laurence holds a Bachelor of Business Administration with a major in Finance from Université Laval. She is also a Certified Scrum Master.