Ray Adamson

Chief Customer Officer

For over 25 years, Ray Adamson has been an insurance advisor and has held senior leadership roles in the financial services and technology industries. With a strong understanding of financial services distribution and technology, Ray has helped management and advisors at the largest carriers and distributors in North America take their business to the next level. 

As Chief Customer Officer at Lavvi, Ray leads the sales, marketing, account management and product teams with a focus on helping carriers, distributors, and advisors leverage Lavvi’s digital life insurance distribution platform to streamline, manage and grow their business. Ray is a member of the Advocis Technology & Innovation Committee and advises Insurtech and Fintech start-ups.