Vanessa Matthews

Vice President of Marketing

Vanessa brings more than 15 years of industry experience to her role. As a Senior Vice President for Portfolio Solutions Group, she launched a new division focused on providing consulting services for startups and developed successful go-to-market strategies for clients. Vanessa has also had great success leading marketing and communications teams for organizations like Kognitiv Spark and the New Brunswick Innovation Foundation as well as launching new products and platforms at Atlantic Lottery Corporation and Medavie Blue Cross.

In her free time, Vanessa is a counselling intern with the Atlantic Wellness Community Centre, offering free mental health services to youth. Vanessa previously volunteered with the Canadian Red Cross’s Friendly Senior Visiting Program to connect with isolated seniors. She enjoys plant-based cooking, hiking, yoga and meditation.

Vanessa holds a Bachelor of Arts from Mount Allison University and is currently a Master of Arts in Counselling Psychology candidate. She has a Post-Graduate Certificate in Publishing with a specialization in Marketing from Humber College and has Lean Six Sigma White Belt Certification.