Marketing Manager
Company Overview
Lavvi is an InsurTech driven by purpose – to connect families with financial security. For over 16 years, life insurance companies have trusted us to deliver software and strategies that increase online distribution reach and grow life insurance revenue, to ultimately safeguard more lives.
Life’s unexpected challenges can strike without warning, leaving families vulnerable and in dire need of support. We dream of a future where no one would ever have to witness another heart-wrenching crowd-sourced fundraising campaign for a funeral or family members left behind without financial support.
Our vision is a world where there is financial security for all, and our mission is to deliver software that amplifies life insurer’s reach across North America.
Our life insurance distribution platform helps mid-market insurers reach more families on any distribution channel (advisor facing, consumer facing, or hybrid). Insurers can surpass their distribution strategy goals with the most human-centered all-in-one distribution platform with unparalleled control and configurations.
About the position:
Lavvi is seeking a talented Marketing Manager to join our team! You will be responsible for owning and executing our strategic marketing plans to attract potential customers and retain existing ones. In a nutshell, you’re an ideal candidate if you consider yourself a jack of all trades when it comes to your marketing experience!
If you have any exposure to increasing brand visibility or launching a product – we want to hear from you!
Key Responsibilities:
- Develop and Own Marketing Strategies: Formulate & own marketing strategies to reach target audiences and achieve business objectives. This involves conducting market research, analyzing consumer behavior, and identifying market trends.
- Plan and Execute: Plan and execute marketing campaigns across various channels such as digital, social media, print, and events. Coordinate with internal teams and external agencies to ensure campaigns are delivered effectively and on schedule.
- Brand Management and Sales Outreach: Manage and uphold the company’s brand identity across all marketing efforts including a brand refresh. Ensure consistency in messaging, tone, and visual elements to strengthen brand recognition and equity. Review overall cold outreach with sales team via emails, brainstorm ideas including direct mail strategy.
- Content Creation: Own direct relationship with our vendor to oversee the creation of marketing content including website copy, blog posts, social media posts, email newsletters, advertisements, and promotional materials.
- Digital Marketing: Support our digital marketing strategy with managing relationship with our direct vendor including SEO, SEM, social media marketing, email marketing, and online advertising to increase brand visibility and generate leads.
- Data, Market Research and Analysis: Conduct market research to identify customer needs, preferences, and competitive landscapes. Analyze marketing metrics and KPIs in HubSpot to measure campaign performance and optimize future strategies. Build marketing dashboards and workflows to report key metrics to our leadership team.
- Budget Management: Develop and manage marketing budgets effectively. Monitor expenses, allocate resources efficiently, and justify expenditures based on ROI.
- Team Leadership: Lead and mentor a Sales and Marketing Coordinator. Delegate tasks, provide guidance, and foster a collaborative work environment to achieve departmental goals.
- Relationship Building: Cultivate and maintain relationships with key stakeholders internally and externally, including customers, vendors, media outlets, and industry influencers to enhance brand visibility and partnerships.
- Stay Updated: Stay ahead of industry trends, emerging technologies, and best practices in marketing. Continuously seek opportunities to innovate and improve marketing strategies.
- Event Strategy, Planning and Execution: Put our events strategy together and coordinate all events to increase brand awareness.
About the team:
Our Marketing team is small but mighty. We have just entered a new market and are ready to tell our story and learn the right messaging and channels.
We believe the #1 quality of a successful marketer is empathy. We don’t focus on selling our product and features, rather we sell the impact we have on an organization. We believe that when you educate the customer, they will make the best decision – so we assist to buy and seek to deliver maximum value in every interaction.
Together we are working to develop a process-led department with a culture of scientific experimentation. Do you have what it takes to be our well-rounded Marketing wizard?
For more details, see below and apply!
Nuts & Bolts:
- Start date: immediately
- Status: Full time (40+ hours)
- Location: Remote
- Reports to: CCO
- Career path advancement: Marketing Manager > Marketing Director > VP of Marketing
Qualifications:
Must-haves:
- 3+ years of proven success: owning and executing marketing strategies, channels and branding
- Excellent written and verbal communication skills
- Willing to take extreme ownership of your work no matter what..no task is too big or too small
- Comfortable working with ambiguity and wearing multiple hats
- Strong leadership, communication and collaboration abilities
- Exceptional analytical and problem-solving skills.
Nice to have:
- Diploma or Bachelor’s degree in marketing or similar
- Previous experience in life insurance[RA2] and/or technology
- Bilingual in French and English
- Previous experience using HubSpot
Compensation & Benefits:
$80,000 – 110,000 CAD
Additional perks:
- Fully remote work environment
- $500 home office stipend
- Flexible work hours & strong work/life balance
- 25 days paid time off annually
- Team socials
- Work with a team of high performers
- Comprehensive benefits plan including RSP
- Employee Assistance Program
- Tons of opportunities for growth and career advancement
To learn more about us, visit our career page:
https://lavvi.com/work-with-us
Apply here