LAVVI Leadership Team 2024

Hi, we’re Lavvi.


We help life insurance companies become easier to do business with, whether:

  • Discovering alternative distribution channels (including direct-to-consumer, embedded insurance, and voluntary benefits. 
  • Improving the performance of your traditional advisor salesforce using automation.

Our Calling

Lavvi is an InsurTech driven by purpose – to connect families with financial security.

Life’s unexpected challenges can strike without warning, leaving families vulnerable and in dire need of support. We dream of a future where no one would ever have to witness another heart-wrenching crowd-sourced fundraising campaign for a funeral or family members left behind without financial support. 

Our vision is a world where there is financial security for all, and our mission is to deliver software that amplifies life insurer’s reach across North America.

Partner with distribution experts who understand your business.

We know the insurance industry is complex and evolving. Work with a partner who understands your unique business challenges and can share the best practices that get you to market faster. 

With over 15 years’ experience selling insurance online, we combine our tech knowledge with proven experience navigating complex industry regulations to generate more revenue for you. 

We’ve had a longstanding successful partnership with Lavvi for nearly a decade, built on trust and digital distribution expertise. Allowing the Lavvi team to lead the build of our digital distribution platforms for both our distribution partners direct-to-consumer solutions and advisor sales distribution strategies has allowed our internal teams to refocus on our backend systems and processing. Lavvi’s API-driven platform has helped us get to market faster, and the flexibility of the platform has also made us easier for other insurers or agents to partner with. Meanwhile, we’ve seen a 231% increase in online sales year over year via our distribution partners direct-to-consumer solutions and that number is still rising! Luc Bossé, Vice President Sales & Marketing,
Assumption Mutual Life

Integrating to new systems can be complex and demanding, but working with a supportive partner like Lavvi who goes the extra mile improves the experience significantly” Mark Gauthier, Chief Technology Officer, Umbrella Life


Niche expertise and guidance

Benefit from our experience implementing solutions for major carriers in the industry. We can walk you through building a business case to implementing a pilot.

All-in-one solutions that expand your reach

Reach more middle market consumers when you leverage multiple distribution channels within 1 platform. Elevate your distribution strategy mix and accomplish your revenue goals.

We meet you where you’re at (and help you plan for tomorrow)

Meet consumers on their terms, with a flexible API-driven modular platform that can evolve with your organization no matter where you are starting and prepare for tomorrow’s business needs.


To maximize your distribution reach, to make you easier to do business with, and to bring you closer to the lives you protect.

Meet our leadership team

Roddy Awad Chief Executive Officer / Co-Founder

Roddy has 25 years’ experience in enterprise business technology. He also has 15 years of experience in the insurance industry in corporate project management, management consulting, technology advisory and the delivery of digital tools for the sale and distribution of…

Read moreabout Roddy Awad
Sean Cook Chief Operating Officer

With more than 25 years’ experience in the IT and business technology industry, Sean is skilled at leading enterprise-wide mission-critical initiatives for large corporations. He is known for his leadership abilities and project management skills and has held key positions…

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Ray Adamson Chief Customer Officer

For over 25 years, Ray Adamson has been an insurance advisor and has held senior leadership roles in the financial services and technology industries. With a strong understanding of financial services distribution and technology, Ray has helped management and advisors…

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Javairia Asif Director of People Operations

Javairia brings to Lavvi 6+ years experience in people operations and is responsible for taking care of our most prized assets – our people. She is responsible for critical areas of the organization, such as team member engagement, retention, and…

Read moreabout Javairia Asif

Let’s build something great together.

Work with us