Sales and Marketing Coordinator (Remote)

Sales and Marketing Coordinator

Company Overview:

Lavvi is an InsurTech driven by purpose – to connect families with financial security. For over 16 years, life insurance companies have trusted us to deliver software and strategies that increase online distribution reach and grow life insurance revenue, to ultimately safeguard more lives. 

Life’s unexpected challenges can strike without warning, leaving families vulnerable and in dire need of support. We dream of a future where no one would ever have to witness another heart-wrenching crowd-sourced fundraising campaign for a funeral or family members left behind without financial support. 

Our vision is a world where there is financial security for all, and our mission is to deliver software that amplifies life insurer’s reach across North America. 

Our life insurance distribution platform helps mid-market insurers reach more families on any distribution channel (advisor facing, consumer facing, or hybrid). Insurers can surpass their distribution strategy goals with the most human-centered all-in-one distribution platform with unparalleled control and configurations.

About the Position:

We are seeking a dynamic Sales and Marketing Coordinator to provide comprehensive support across both sales and marketing departments. This role is central to integrating various functions such as CRM management, digital marketing, content creation, event coordination, and direct support to the sales team. The ideal candidate will be well-versed in both marketing and sales processes, demonstrating a balance of creative, technical, and organizational skills.

Key Responsibilities:

  1. CRM Management and Support: Administer and maintain the HubSpot Sales CRM platform. Manage the integration of digital prospector data into the CRM using GetLevrg.
  2. Website and Content Management: Update and manage content on the website CMS. Create and develop marketing content for various platforms.
  3. Event Planning and Coordination: Assist in the planning and coordination of events, trade shows, and conferences. Coordinate sourcing of promotional materials and manage on-site activations.
  4. Support to Sales Team: Assist the sales team in managing schedules, filing documents, and communicating information. Provide direct support in lead generation, prospecting, and customer communications.
  5. Documentation and Reports: Prepare and follow up on sales quotations and negotiate terms. Maintain detailed reports on sales metrics, pipeline, and forecasting.
  6. Coordination and Scheduling: Coordinate sales team schedules and file important documents.
  7. Event Management: Assist in preparing for promotional events and support the sales team during trade shows and events.
  8. Communication: Offer after-sales support and manage data electronically. Facilitate internal communication within the sales team.
  9. Team Collaboration: support sales and marketing teams to develop strategies based on market research and trends.

Nuts & Bolts:

  • Start date: ASAP
  • Status: Full time (40+ hours)
  • Location: Remote
  • Reports to: CCO

Compensation & Benefits:

$60,000 – 75,000 CAD



  • Experience in sales and marketing coordination
  • Proficiency in CRM platforms (HubSpot preferred) and CMS systems
  • Strong organizational and project management skills
  • Excellent communication and interpersonal skills, with a detail-oriented approach
  • Ability to support and collaborate effectively with sales and marketing teams
  • Proficient in Microsoft Office Suite


  • Excellent analytical skills with experience in marketing data analysis
  • Industry experience in life insurance

Additional Perks:

  • Fully remote work environment 
  • $500 home office stipend
  • Flexible work hours & strong work/​life balance
  • 25 days paid time off annually
  • Team socials
  • Work with a team of high performers
  • Comprehensive benefits plan including RSP
  • Employee Assistance Program
  • Tons of opportunities for growth and career advancement

To learn more about us, visit our career page:


If you are interested in this role, please apply here.